David advised on the general likes/dislikes of each animal – for example, dogs don’t respond well to music in the lower register as it’s often viewed as a threat. While music for pets isn’t an exact science, we initially consulted with musicologist David Teie, a cellist with America’s National Symphony Orchestra, who pioneered species-specific music and composed two albums of Music for Cats. This initiative shows our potential to become a unique platform to offer experiences that help bring us closer to our fans while reaching out to new audiences around the world.An algorithmically created playlist based on your listening habits and your pet’s attributes, so it’s music you both can enjoy. “For the first time in our history, we are replacing the name of our main sponsor on the front of the jersey with an internationally acclaimed artist, Drake. “This initiative is another example of this desire and the innovative spirit of our collaboration. It is a strategic relationship through which we seek to bring together two worlds that can arouse emotion, namely music and football,” said Juli Guiu, Vice President for the marketing area of FC Barcelona. “Our alliance with Spotify goes beyond a mere commercial relationship. So as part of FC Barcelona’s El Clásico showdown this past Sunday-one of the most iconic events in all of sport-we teamed up with Drake and FC Barcelona to create a limited-edition kit.Įmblazoned with the signature OVO owl logo, the shirts reaffirm our commitment to bringing the worlds of music and football together. We want to create a platform for artists that taps into the club’s massive global fan base. From the start, we’ve had big plans for our partnership with FC Barcelona.
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